The KeywordSpy Tracking 2.0 Comparison Tool: Delivering Visually and Numerically

The KeywordSpy Tracking Comparison feature—a new bonus from the KeywordSpy’s Tracking Version 2.0—is not an entirely new option in the field of keyword research and tracking. But how KeywordSpy does it is admirable in scope and unmatched in comprehensive scouring.

For starters, this groundbreaking feature cuts across countries and scours over 30 databases, making it the keyword research and tracking tool with the widest reach among all the behemoths of the industry.

Furthermore, it presents data in a unique graphical manner, which enables clients to get a better scope and overview of how they match up against a competing brand.

For example, notice the circular graph comparison above which was generated by KeywordSpy Tracking. The two circles represent the two competing products and the total keywords each one uses. When these two areas of the circle are within each other, this means that the said areas are keywords both domains are either bidding on (if PPC keywords) or using organically (for organic keywords). In this case, since hosting-review.com’s circle is totally inside Rackspace.com’s circle, all keywords used by the former are used by the latter.

For those who need their numerical and statistical fact fix of SEM, PPC and SEO metrics—aside from the already helpful graphical presentation—you can get it from the row located right below the space containing the circular comparative graphic presentation. These competing websites are segregated via tabs, providing individual metrics in a more specific and quantitative size-up, for your business research reports.

It provides the client ratios by which to measure profitability and visibility factor of the keyword, such as average CPC, average click per day, etc - very important factors when it comes to SEM, PPC and SEO strategies. All these keyword analytics are derived from Google API. All in all, this makes it a great blend of the graphical and the statistical, or the visual and the numerical, for your research.

With this new Tracking feature, you can now have a better picture of the real-time battlefield between you and your online competitors. You can avail of the KeywordSpy Tracking package at $89.95.

And if you thought that feature was convincing enough, imagine if you combine it with the metrics of the Research function by getting a Professional membership at just $139.95 (40% less than if you purchase both Research and Tracking separately). Now that’s one unbeatable keyword tool when it comes to your SEM and SEO research needs.

Keywords of Wisdom for the Holidays

The best—or worst—thing about holidays is that people are out to spend more than usual. For those involved in SEM or PPC and SEO, that’s more-than welcome news. Therefore, if you have an online business that sells special items, cashing in on a period in time such as a holiday, or seasonal marketing and advertising, is something you ought to consider in your market research and strategy.

Another decision to ponder on while carrying out your seasonal advertising research and campaign is deciding whether to use PPC or SEO to draw holiday traffic—and buyers—to your site.

For a holiday, or a holiday item that entails people not to do much spending, hype about it, you may just want to settle for SEO for your seasonal keywords. It’s less expensive to employ compared to a PPC campaign, plus it can ensure that your site will get just about the right number of customers from the holiday market.

For longer-period—or special shopping intensive holidays—like Christmas and Hannukah, SEM or PPC application for seasonal keywords would be more applicable. With so many stores competing for spots on the web, these appear as more sensible choices for seasonal advertising.

Of course, this mix of PPC and SEO involves a big amount of thinking. As we’ve said time and again, “words aren’t cheap”, and the genius of melding keywords together is a special skill only the smart and equipped are capable of.

And for SEM, there is no better way to be equipped than with a keyword research tool. The keyword research tool is like what a map is to a trail. It gives you the guidelines so that you don’t get lost in the wilderness. Especially during a special holiday.

The KeywordSpy Tracking 2.0 Keyword Suggestion Tool: Giving You More Keyword Options

Even the best of us make fatal mistakes.

Napoleon, considered the best general of his time, lost in Waterloo. The Disney Company, the world leader in entertainment for children, suffered a setback when EuroDisney flopped.

But those who adapted to the situation always survived. And they also recognized that they count on something more than their own skill.

The thing goes the same for the online business owner. You start off a campaign that goes pretty well, then find out later on that your competitors have matched you in your keyword efforts.

And this happens at a time when your brain is really drained of newer, fresher keywords - even after hours of doing research for the longest time.

To those who found themselves in that situation, fret not. Because KeywordSpy has developed a feature, which manages to put itself in front of the competition, and in turn put you against yours.

The Keyword Suggestion Tool of the Tracking Feature is designed to rectify a mess of a worn-out campaign. From the newly revamped KeywordSpy.com Tracking comes this feature sure to keep you on track.

While most of the results would also come from competitors, they could also help out in enemy territory. After all, a rear admiral of a keyword tool such as KeywordSpy.com explores all available options for you, and gives you endless possibilities of keywords utilized by the competition. Because of this, you need not worry about a secretive move by your opponent.

The KeywordSpy Tracking – Keyword Suggestion Tool: Because the best of us can always use a little help.

How The Keyword Came To Rule The World

Suddenly, everyone is realizing how much a premium position on the Net is important.

And this is all important to realize, since we all hail from the Internet generation.

I was in high school when the first dial-up services were introduced. For you to have Internet access way back then was a definite status symbol. And the joy of seeing websites was unparalleled. You would dream of actually making your own web site—which is what I, along with a couple of friends, did.

Looking back at that website, I could not help but surmise how the graphics were crude when compared to today’s standards. It wasn’t perfect: after all we were just catering to a select group of people, some people off to college and might not have the chance to catch glimpse of again until the ten-year get-together (All though social networking sites and IMs took care of that, but that’s entirely a different topic. Insert laughter here).

Anyway, the reason why we’re bringing this up is that the Internet has changed since those lowly times. Everything has come up on the web. Most significantly, online businesses, saving people time, effort and some gas in purchasing stuff.

And the recent recession has even helped the boom, as more people are realizing a work from home strategy can be done.

Yet only a few will ever succeed. And their level of success all depends on a powerful force in the Internet: The search engine.

Not all people will see website addresses. Many have employed creative ways, like some NBA teams post their URL’s on top of the hoops just in case they show an instant replay of a good play. Of course, that sight will only available to select group tuned into their TV sets at that time.

But with the search engine around, there is little need to memorize. They could just merely search for the topic, or the product online.

And more importantly, the use of keywords.

Admit it. We’ve actually typed a million keywords in our lifetime. When we needed the answer to something, or wanted to download a photo of a celebrity we had a crush on, we’d Google it. Or Yahoo it.

And everyone came to realize the value of keywords, creating a scene reminiscent of prospectors settling in California for the Gold Rush. The concept of SEO was born, and soon, PPC advertising, or SEM, followed.

And keyword research and tracking tools came to the fore. They came both in software and Web-based formats. All with their own unique strategies and operations. People would have to put out dough to avail of these complex services, but because of the wealth that these researches could provide, especially in the fields of SEM, PPC and SEO.

But it is important to note the effectiveness of your keyword tool. More so, the trust you can put on it to give you the best and most useful results out there. We are therefore grateful that a keyword research and tracking tool such as KeywordSpy covers the services in the most in-depth manner: it can research the PPC and SEO metrics of every keyword/domain, and it can track the PPC and SEO performance of a keyword over a certain period of time.

To be all nostalgic about it, a keyword tool such as this should be testament to how far we’ve come in the e-world. And our lives are better for it.

Concerns With Keyword Research

In doing keyword research - or even keyword tracking - for your SEM, PPC and SEO campaigns, there are numerous concerns that need to be looked at. Here are just some of them:

1. The keyword you’re bidding on may be too broad.
Your keywords may not be hitting the mark. Maybe what you are putting in your site or your ad may not be the words your competitors are typing in. On that, you should be cautioned.

For example, you bid for term such as “video games” That alone as a search may be too broad, considering that we’re way past the ‘80s and games are just more than Pong or Qubert. You’ve now got RPG games, combat games and so on, and you have to specifiy which of these games you want to be searched for.

Another factor is that broad/general keywords have too much competition. “Bags”, example, could still compete with “accessories” when customers do their search.

2. Different words used by business-owner and customer
The keywords you think are ranking highly in search engines may not be the ones they are looking for. You may be thinking that whenever people are looking for outdoor gear, they’ll be typing in “hiking gear”. Then you find out later on that they’re actually searching for “camping gear”. Not only do they miss your website, they troop to your more knowledgeable competitor more.

3. It’s not in the quantity, it’s in the quality
Remember the time when you’d search for a topic and you’d actually go to pages that barely have anything in common with the term you searched for?

Say, while doing a search on Ab Machines, you’d see this site called “AbMachines.com” that claimed to be “the comprehensive guide to Ab Machines”. But then when you click on it, you’d get an intro copy—in big bold letters—that runs: “Find Ab machines in your area. Discounts on Ab machines right at your fingertips! We have the most ab machine information about every machine ever invented.” And right below it, are links to obscure pay sites that don’t really give you what you’re looking for.

By stringing together words that didn’t make sense, yet since they made heavy use of keywords, such sites made themselves irritatingly visible on the front pages of searches. Well, Google, Yahoo and Bing have made controls on that now and it’s not just easy anymore to rank high for a keyword, even if SEO is still a primary basis for research.

That is why it is important that you have to keep a lid on the SEM, PPC and SEO competition. You should know their every move, and allocate a good part of your money for market research. The money you put out will give you better returns. But just as important is what you will be spending it for.

Again, with web-based keyword research and tracking tools at your disposal, you have the information right at your tips. You get information on not just a keyword, but also the basic results that come with it. More than the rankings, you’ll have to have a deeper analysis on the PPC returns it could give you, why they get the number of clicks the get, how much they fare at that current time, and how the rates of search for it fares with your competitors.

In doing so, you’ll be able to hit more targets and have less blanks in your SEM, PPC and SEO campaigns.

SEO Your Money's Worth

It’s always tempting to get on the dotcom bandwagon once in a while. But unlike in the real world, where you’re only up against a selected few… on the Internet front, you’re against volumes upon volumes of competitors. Next thing you know you’re up against a online retailer in West Bengal. And yes, they speak English, and excellent at it too, thank you very much.

The point is, it’s far too risky just getting lost in the commerce activity in the Web, just like a Mardi Gras in Rio. You paid a great amount of money for your web hosting, and to see that all go to waste just because you couldn’t zero in on your market because you failed to invest in keyword research is an awful shame.

Thankfully, you have your friends to turn to. And a dotcom businesses’ best friend—whether it be a bulldog or a chihuahua--is his search engine marketing (SEM) research tool. Primarily, you would rely on him for a good keyword research on your competitors. But then again, it’s also helpful if you’re able to implement tracking on his competitor's performance throughout time, watching your competitor’s every breath.

Another method would be the employing of affiliate clients. Affiliates make your placing in web sites more stated, adding to their SEO value. The more you are promoted, the more exposure your site will get from it. We will look at affiliate marketing in a more in-depth light in posts to come.

To sum it all up : be it old school SEO or costly but mileage generous PPC advertising, if you know the keywords to use in your copy, you get the market share you always hoped for. If you think you can rely on yourself to draw subscribers to your online web hosting joint in laid-back Tuscany, best of luck to you. Point is, if you have the means for it, make it worth your investment.